Before BENCH became the name it is today they had their first image model in Richard Gomez.
Richard became the BENCH icon that epitomized the image of succeeding male models. His first TV ad for the clothing company (titled The Sculler http://www.youtube.com/watch?v=O2KbwgrwbQE) received the Best Cinematography Award in the 1991 Ad Congress. Needless to say Richard's career grew with the company---a partnership that still holds true to this day.
Richard Gomez in last night's Bench Denim and Under wear Show at the Mall of Asia Arena. |
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